WINE 128 - Developing and Maintaining Wine Social Media Campaigns
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 1.5
- Transfers To
- Not transferable
- Description
- Students will learn to build a team to create an effective social media campaign and to use popular social media platforms to promote wine, winery events, and wine brands. Included are basics of wine branding, how to identify target audiences for wine social media campaigns, how to develop metrics for measuring effectiveness of wine social media campaigns, and how to integrate social media campaigns into existing wine marketing strategies.