VOC ED 538CE - International Marketing III: Global Marketing, Strategy, Planning
- Recent Professors
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- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 0
- Transfers To
- Not transferable
- Description
- This is the final course in International Business Marketing. This course explores how companies formulate international and marketing strategies and how the functional tasks of organization, planning, and control are blended together into an effective international marketing model. Students will also evaluate different marketing models and develop their own marketing plan.