VOC ED 537CE - International Marketing II: Global Marketing Management
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 0
- Transfers To
- Not transferable
- Description
- This is the second of three courses in International Business Marketing. This course focuses on the goals of marketing research, selecting and evaluating major entry methods into foreign markets, satisfying, branding, and price setting that caters to international consumer needs, and addressing problems unique to functioning in the international market environment.