Transfers ToNot transferableDescriptionThis course is designed to provide students with a foundation in social media marketing using interactive Internet and mobile applications. Students will learn and develop social media strategies for use in business and will learn how to implement social media campaigns as part of a marketing strategy. Cost-effective methods of social media promotion for small businesses will be covered, as well as relationship-building, public relations, and event marketing using social and mobile media tactics. Students' course activities and assignments will culminate in the development of a social media promotion plan. 