GNBUS 13 - Principles of Marketing
- Recent Professors
- Annette A. Lee
- Recent Semesters
- Spring 2026
- Class Size
- 40 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2026 Sections
- View Spring 2026 sections of GNBUS 13
- Transfers To
- CSU
- Description
- This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.