Recent SemestersSummer 2026, Winter 2026, Summer 2025, Winter 2025, Summer 2024Class Size35 studentsCredits1PrerequisiteNone Transfers ToCSUDescriptionThis course introduces foundational skills in web marketing. The course focuses on determining customer need, building a marketing framework, developing a brand's story, and identifying strategies for traffic acquisition and long term relationships with customers. Other topics covered include: search engine optimization, web analytics, and the use of a diverse range of media (video, ads, blogs) to develop a compelling marketing campaign. 