Recent SemestersSummer 2023, Winter 2023, Summer 2022, Winter 2022, Summer 2021Class Size35–40 studentsCredits1 Transfers ToNot transferableDescriptionThis course introduces topics pertinent to foundation skills in web marketing. The course focuses on determining customer need, building a marketing framework, developing a brand's story, and strategies for traffic acquisition and developing long term relationships with customers. Other topics covered include: search engine optimization, web analytics and using a diverse range of media (video, ads, blogs) in order to develop a compelling marketing campaign. 