BUSN 056 - Marketing Principles
- Recent Professors
- David Hood, Manny Cappello, Michael Bailey
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
- Class Size
- 40 students
- Credits
- 3
- Prerequisite
- None
- Fall 2026 Sections
- View Fall 2026 sections of BUSN 056
- Transfers To
- CSU
- Description
- This course gives students the opportunity to develop an overall understanding of marketing functions and their role in society. This course covers various activities involved in the transfer of goods from producer to consumer. Retail, wholesale, industrial, and online marketing channels and institutions are investigated. The marketing concept, promotional strategies, pricing policies, and international marketing are also explored.
- Usually Held
- Mon Wed 10:55am–12:20pm