HRCM 003 - Hospitality Marketing
- Recent Professors
- Nicole L. Gomez
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 50 students
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of HRCM 003
- Transfers To
- CSU
- Description
- HRCM 003 examines the essential skills required to effectively develop and implement a marketing plan to meet the needs and philosophy of the hospitality industry. This course will focus on the role of marketing in strategic planning, marketing environment, market segmentation, targeting, positioning, internal/external marketing, product development, promotions, and professional sales.