TransfermaticBUS at West Hills College Lemoore

    BUS 038 - Digital Marketing

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    BUS 038 explores the strategies and principles used in marketing for today's digital age. Students will learn about the fundamentals of marketing along with an overview of modern marketing concepts such as search engine optimization, consumer behavior, and digital advertising.