BUS 70 - Introduction to Marketing
- Recent Professors
- Pete DuBois, Nancy Angel-Hurtado, Inga Langford
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 40 students
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 70
- Transfers To
- CSU
- Description
- Introduction to integrated marketing strategies: Identification and satisfaction of customers' wants and needs with products (goods and/or services), price, place, and promotional strategies; customer relationship management; integration of marketing into strategic business plans.
- Usually Held
- Mon Thu 9:55am–11:10am, Tue Thu 9:30am–10:45am, Wed 2:15pm–4:30pm, Wed Fri 8:40am–9:55am