BADM 112 - Introduction to Marketing
- Recent Professors
- Regina Pierce Brown, Yamameh I. Sawan, Jennifer C. Ropeter, Wilton Bell
- Recent Semesters
- Spring 2027, Fall 2026, Summer 2026, Spring 2026, Spring 2024
- Class Size
- 35–60 students
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BADM 112
- Transfers To
- CSU
- Description
- This course is an introduction to contemporary marketing principles. Included in this course will be relationship marketing, the global dimension of marketing, e-commerce, marketing plan development, research, market segmentation, product strategy, distribution, promotional, and pricing strategies. Grade Option.
- Usually Held
- Wed 5:30pm–8:40pm