BUS 174 - INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS
- Recent Professors
- S. Duver
- Recent Semesters
- Fall 2026, Spring 2026
- Class Size
- 30 students
- Difficulty
- 4.0Lightout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 174
- Transfers To
- CSU
- Description
- Develops skills with hands-on experience planning, creating, monitoring, analyzing, and improving integrated marketing communications. Discusses current and emerging multi-channel (integrated) marketing practices and campaigns. Focuses on messaging across all media; includes paid, earned, shared, and owned media channels. [D; CSU]