TransfermaticBUS at Southwestern College

    BUS 174 - INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS

    Recent Professors
    S. Duver
    Recent Semesters
    Fall 2026, Spring 2026
    Class Size
    30 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 174
    Transfers To
    CSU
    Description
    Develops skills with hands-on experience planning, creating, monitoring, analyzing, and improving integrated marketing communications. Discusses current and emerging multi-channel (integrated) marketing practices and campaigns. Focuses on messaging across all media; includes paid, earned, shared, and owned media channels. [D; CSU]