TransfermaticBUS at Southwestern College

    BUS 139 - CONSUMER RETAILING AND MERCHANDISING

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    Not published
    Credits
    1
    Transfers To
    CSU
    Description
    Introduces processes used for distributing consumer goods from manufacturers through wholesale and retail channels. Emphasizes retail outlet organization, buying procedures, advertising, pricing, and selling. Also discusses online retailing (e-tailing) as a possible strategy. [D; CSU]