MKT 172 - Marketing Management and Planning
- Recent Professors
- Alonso Duarte, LaVonne Slaton
- Recent Semesters
- Spring 2027
- Class Size
- 40 students
- Difficulty
- 8.2Heavyout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKT 172
- Transfers To
- Not transferable
- Description
- Marketing methodology related to all channels of distribution including pricing strategies, new product/ services, and the development and evaluation of breakthrough opportunities. Practical applications in dealing with government regulations and the career field of sales, promotion/advertising.
- Usually Held
- Mon 6:00pm–9:05pm, Tue Thu 2:00pm–4:50pm