TransfermaticMKT at Solano Community College

    MKT 171 - Introduction to Marketing

    Recent Professors
    LaVonne Slaton
    Recent Semesters
    Fall 2026
    Class Size
    40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKT 171
    Transfers To
    Not transferable
    Description
    A comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Includes the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization's marketing activities.