MKT 171 - Introduction to Marketing
- Recent Professors
- LaVonne Slaton
- Recent Semesters
- Fall 2026
- Class Size
- 40 students
- Difficulty
- 5.6Moderateout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKT 171
- Transfers To
- Not transferable
- Description
- A comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Includes the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization's marketing activities.