TransfermaticBUS at Skyline College

    BUS. 192 - Ethnic and Multicultural Marketing

    Recent Professors
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    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Today's marketing success depends on the ability to segment customers effectively, and it calls for specialized approaches to deliver an effective and ethnically aware marketing mix. Through case studies and market analysis, you will explore how to create the right messages for the right audience and do so in a way that isn't appropriating cultures and is current and delivers results.