BUS. 189 - Sales and Self Promotion: Fundamentals of Personal Selling
- Recent Professors
- Celia C. Canfield
- Recent Semesters
- Fall 2026, Fall 2025, Summer 2025
- Class Size
- 40 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS. 189
- Transfers To
- CSU
- Description
- An introduction to the basic concepts and practices of relationship selling and a practical approach to creating enduring customer interactions. Learning will be through examples, exercises and role-playing of selling situations. The skills acquired are applicable in all aspects of life - course work, job search, career sales, and idea presentation. Sales ethics, account relationship management and aspects of motivating sales forces will also be covered.