BUS. 180 - Principles of Marketing
- Recent Professors
- Hui X. Pate
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 40 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS. 180
- Transfers To
- CSU
- Description
- An overview of the fundamental concepts, principles and applications for both Business-to-Consumer and Business-to-Business marketing. Examines the marketing mix – the four Ps of marketing--product, price, placement, promotion--and the role of each in effective marketing. Also addresses market research, target marketing and marketing planning.