TransfermaticCOMM at Sierra College

    COMM 73 - Introduction to Public Relations

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    The principles and processes of the public relations (PR) field to include: goal setting, research and planning, designing messages for various media outlets, using social media for promotion, developing campaigns, communicating effectively in a crisis, analyzing publics, evaluating, and delivering public presentations as key spokespersons for organizations. Examine public relations techniques for business, public and nonprofit organizations. (CSU)