TransfermaticCOMM at Sierra College

    COMM 73 - Introduction to Public Relations

    Recent Professors
    Kimberly N. Cantrell
    Recent Semesters
    Spring 2027, Spring 2026
    Class Size
    Not published
    Difficulty
    5.0Moderateout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of COMM 73
    Transfers To
    CSU
    Description
    The principles and processes of the public relations (PR) field to include: goal setting, research and planning, designing messages for various media outlets, using social media for promotion, developing campaigns, communicating effectively in a crisis, analyzing publics, evaluating, and delivering public presentations as key spokespersons for organizations. Examine public relations techniques for business, public and nonprofit organizations. (CSU)
    Usually Held
    Tue Thu 12:30pm–1:50pm