TransfermaticCIS at Shasta College

    CIS 7 - SOCIAL MEDIA MARKETING & SEARCH ENGINE OPTIMIZATION

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course introduces students to the best practices of social media marketing and Search Engine Optimization (SEO). The class helps students develop the skills to connect business objectives with social media and SEO strategy, platforms and tactics. Topics include choosing appropriate platforms, creating effective and engaging social media content, content management, branding, social listening, and creating a social media policy, as well as increasing the volume and quality of site traffic with sustainable and responsible SEO. This course may be offered in a distance education format. (CSU transferable)