BUAD 77 - PRINCIPLES OF MARKETING
- Recent Professors
- D. Gurney
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 35 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUAD 77
- Transfers To
- CSU
- Description
- This course is designed to help the student understand everyday marketing problems in organizations. Topics include changing roles of marketing, the marketing mix, consumer behavior, sales, advertising, market research, middlemen, retailing, product development, and marketing plans. Additionally, the writing and presentation of a marketing plan is required. This course may be offered in a distance education format. (CSU transferable)