BUAD 55 - SOCIAL MEDIA MARKETING

    Recent Professors
    D. Gurney
    Recent Semesters
    Fall 2026, Spring 2026
    Class Size
    35 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUAD 55
    Transfers To
    CSU
    Description
    The course provides an overview of social media marketing (SMM). This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses. This course may be offered in a distance education format. (CSU transferable)