Transfers ToNot transferableDescriptionThis course is an introduction to the theory and practice of digital marketing analytics. Students will explore the theory of web analytics and how they are used in real-world business situations. An emphasis is placed on identifying the appropriate analytics tools to collect, analyze, and visualize data from the web, using that data to make decisions that impact an organization, its stakeholders, and its customers. Open entry / Open exit. Former Title: Introduction to Digital Marketing Analytics (Fall 2023) 