TransfermaticMKTG at Santiago Canyon College

    MKTG 115 - Consumer Behavior

    Recent Professors
    Britney Vargas
    Recent Semesters
    Fall 2026
    Class Size
    45 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKTG 115
    Transfers To
    CSU
    Description
    The investigation and analysis of why consumers select, purchase, use, and dispose of goods and services to satisfy their personal and business needs.