MKTG 113 - Principles of Marketing
- Recent Professors
- Andrew Salcido, Steven J. Deeley, Jasty J. Gonzalez
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 35–45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 113
- Transfers To
- CSU
- Description
- An introduction to modern marketing concepts and issues in an organization as well as the effects of marketing on society. Content includes an overview of marketing in the global business environment, buyer behavior, target marketing, and the marketing mix.
- Usually Held
- Wed Thu 12:35pm–1:10pm