MKTG 112 - Principles of Advertising

    Recent Professors
    Jasty J. Gonzalez, Steven J. Deeley
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026
    Class Size
    30–45 students
    Difficulty
    4.5Moderateout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of MKTG 112
    Transfers To
    CSU
    Description
    A study of the impact of advertising on the American economy and how it fits within the broader disciplines of business and marketing and how it relates to journalism and the field of communication and the use of persuasive techniques with products, services, or ideas. Discover what advertising people do and how they do it, the artistic creativity and technical expertise required and career opportunities within the field.
    Usually Held
    Wed Thu 12:35pm–1:20pm, Tue Thu 11:10am–12:25pm