BMK 59 - Consumer Behavior
- Fall 2026 Sections
- View Fall 2026 sections of BMK 59
- Transfers To
- CSU
- Description
- Students will examine the use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer demand, needs, and the influence of trends, fads, buzz, pop culture, and lifestyle swings on business and consumer behavior.
- Usually Held
- Tue 12:00pm–1:15pm