BMK 57 - Introduction to Public Relations

    Recent Professors
    Roy Gattinella
    Recent Semesters
    Fall 2026
    Class Size
    30 students
    Credits
    1.5
    Fall 2026 Sections
    View Fall 2026 sections of BMK 57
    Transfers To
    CSU
    Description
    Students will learn the principles and practical applications of public relations (PR) within a business marketing setting including communications strategies to build strong relationships with an organization's customers and stockholders. Topics include communications management, integrated marketing communications, crisis management, and image management.
    Usually Held
    Tue 12:00pm–1:15pm