BMK 54 - Advertising, Branding, & Digital Marketing

    Recent Professors
    Roy Gattinella
    Recent Semesters
    Fall 2026
    Class Size
    30 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BMK 54
    Transfers To
    CSU
    Description
    Applies the fundamental principles of brand and advertising development to the modern “attention economy” where new forms of media and consumer engagement are continually being invented and reinvented.
    Usually Held
    Mon 12:00pm–1:15pm