BMK 155 - Digital Marketing Tools

    Recent Professors
    Shelby Lord
    Recent Semesters
    Fall 2026
    Class Size
    30 students
    Credits
    1.5
    Fall 2026 Sections
    View Fall 2026 sections of BMK 155
    Transfers To
    Not transferable
    Description
    This survey course will introduce students to the major types of digital marketing tools and technologies currently in use. Students will learn when and how to apply these tools and technologies to achieve desired marketing results. As this is a rapidly evolving field, the specifics of tools and technologies will change to reflect current practices.
    Usually Held
    Mon Wed 1:30pm–2:45pm