MEDIA 38 - Inside the Advertising Agency – Planning, Creating & Selling Advertisements
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 3
- Transfers To
- CSU
- Description
- Theory and practice of media advertising strategies employed in planning, buying, and selling to target markets. Successful sales management, market research, and media ethics are covered in this course. Students collaborate on campaigns in an advertising, agency-like setting to price, target, sell, and create advertising for college student media.