TransfermaticMEDIA at Santa Monica College

    MEDIA 28 - Advertising Copywriting – Persuasive Communication

    Recent Professors
    Dickinson L. M.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MEDIA 28
    Transfers To
    CSU
    Description
    Explore fundamental principles of advertising copywriting, delving into practical strategies for effective written persuasion. Gain insights and essential skills applicable to students and professionals, positioning them as industry leaders. This comprehensive course tackles pressing industry issues, including multicultural marketing, international advertising, ethics, and crafting content for the digital age.