MEDIA 20 - Introduction to Media Writing and Producing Short-Form Content

    Recent Professors
    Captor R., Shaw R. D.
    Recent Semesters
    Fall 2026, Summer 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MEDIA 20
    Transfers To
    CSU
    Description
    Formerly BRDCST 20. Basic introductory course in writing for all forms of screen and new media. Emphasis on preparing scripts in proper formats, including fundamental technical, conceptual and stylistic issues related to writing scripts for sports, informational and entertainment purposes. This course also offers basic training and practical experience in writing, producing, shooting, music selection, and directing voice-over talent for short-form media projects. These project forms include on-air promos, commercials, public service announcements, web series, and special marketing campaigns. The course will take a hands-on approach to enable the development of basic copywriting and production skills, and will provide students with an introductory understanding of television, radio, and alternative media branding and marketing strategies. Includes a writing evaluation component as a significant part of the course requirement. Storytelling, scriptwriting, and coordinating essential production elements will be emphasized.
    Usually Held
    Tue Thu 10:15am–12:20pm