TransfermaticMEDIA at Santa Monica College

    MEDIA 18 - Broadcast Advertising

    Recent Professors
    Adelman A.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MEDIA 18
    Transfers To
    CSU
    Description
    MEDIA 18 is the same course as BUS 33. Students may receive credit for one, but not both. This course examines advertising as an economic support for commercial broadcast, cable, and related telecommunications media. Audience surveys, rate structures, client, ad rep firms and advertising agency relationships are discussed and explored.
    Usually Held
    Thu 5:30pm–9:50pm