MEDIA 18 - Broadcast Advertising
- Recent Professors
- Adelman A.
- Recent Semesters
- Fall 2026
- Class Size
- Not published
- Difficulty
- 6.7Demandingout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MEDIA 18
- Transfers To
- CSU
- Description
- MEDIA 18 is the same course as BUS 33. Students may receive credit for one, but not both. This course examines advertising as an economic support for commercial broadcast, cable, and related telecommunications media. Audience surveys, rate structures, client, ad rep firms and advertising agency relationships are discussed and explored.
- Usually Held
- Thu 5:30pm–9:50pm