BUS 59 - Design for Delight for the Entrepreneur

    Recent Professors
    Steinberger E. K.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 59
    Transfers To
    CSU
    Description
    This course introduces students to the problem-solving and innovation methodology called design thinking, using an approach called “Design for Delight” that was developed at Intuit. Design for Delight (D4D) uses deep customer empathy, strategic brainstorming and idea selection methods, and rapid experiments with customers to build products and solutions that create value for businesses and stakeholders, and ultimately improve people’s lives. Emphasis will be placed on experiential learning, with students learning and practicing specific behaviors and skills that enable entrepreneurs to creatively solve customer and business problems in all types of organizations including for-profit, non-profit, healthcare and education.
    Usually Held
    Mon Wed 9:30am–10:50am