TransfermaticBUS at Santa Monica College

    BUS 35 - Customer Relationship Management

    Recent Professors
    Rothaupt B. L.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 35
    Transfers To
    CSU
    Description
    The course provides an overview of the dynamic area of Customer Relationship Management (CRM), a strategic methodology that recognizes customers as the core of the business. Partner Relationship Management (PRM), Customer Experience Management (CEM) and the impact of social networking will also be explored.