BUS 35 - Customer Relationship Management
- Recent Professors
- Rothaupt B. L.
- Recent Semesters
- Fall 2026
- Class Size
- Not published
- Difficulty
- 4.5Moderateout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 35
- Transfers To
- CSU
- Description
- The course provides an overview of the dynamic area of Customer Relationship Management (CRM), a strategic methodology that recognizes customers as the core of the business. Partner Relationship Management (PRM), Customer Experience Management (CEM) and the impact of social networking will also be explored.