BUS 29 - Public Relations and Publicity

    Recent Professors
    Adelman A.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 29
    Transfers To
    CSU
    Description
    This is a survey course of basic principles and objectives of public relations, including publicity and promotion techniques. Emphasis is on the tools, such as media and publication, in planning public relations programs. BUS 29 is the same course as JOURN 43. Students may earn credit for one, but not both.
    Usually Held
    Wed 6:45pm–9:50pm