BUS 28 - Marketing Promotion
- Recent Professors
- Coplen J. S., Williams Ay, Adelman A.
- Recent Semesters
- Fall 2026, Summer 2026
- Class Size
- Not published
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 28
- Transfers To
- CSU
- Description
- This course addresses strategies marketers may use to best communicate with their customers and other stakeholders. By applying an Integrated Marketing Communications perspective to marketing promotion, all aspects of communication are pulled together, thereby providing a more complete treatment of advertising, sales promotion, direct marketing, personal selling, public relations, publicity, and interactive media.
- Usually Held
- Tue Thu 6:30pm–9:35pm