BUS 23 - Principles of Selling
- Fall 2026 Sections
- View Fall 2026 sections of BUS 23
- Transfers To
- CSU
- Description
- This course explores the fundamental sales process of analyzing customer needs and satisfying those needs with a relevant product or service. Topics include prospecting and qualifying potential buyers, preparing for sales calls, delivering sales presentations, handling customer objections, negotiating sales transactions, closing sales, and providing effective follow-up.
- Usually Held
- Mon Wed 2:15pm–3:50pm, Wed 6:45pm–9:50pm