BUS 22 - Introduction to Advertising

    Recent Professors
    Adelman A.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 22
    Transfers To
    CSU
    Description
    Advertising psychology, strategies, and methods are covered in this introduction to the field. Topics include planning advertising campaigns for all types of media. Class projects give the student practice in creating and communicating ideas using advertising strategy and techniques.
    Usually Held
    Tue 6:45pm–9:50pm