BUS 22 - Introduction to Advertising
- Recent Professors
- Adelman A.
- Recent Semesters
- Fall 2026
- Class Size
- Not published
- Difficulty
- 5.9Demandingout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 22
- Transfers To
- CSU
- Description
- Advertising psychology, strategies, and methods are covered in this introduction to the field. Topics include planning advertising campaigns for all types of media. Class projects give the student practice in creating and communicating ideas using advertising strategy and techniques.
- Usually Held
- Tue 6:45pm–9:50pm