TransfermaticBUS at Santa Monica College

    BUS 21 - Merchandising Principles

    Recent Professors
    Ivas L.
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 21
    Transfers To
    CSU
    Description
    This course provides an introduction to retailing concepts and strategies used by contemporary merchandisers. Special attention will be given to the theory and practice involved in such merchandising activities as sales transactions, customer services, types of merchandising institutions, store operation and policies, store layout and fixtures, advertising, and display.