BUS 21 - Merchandising Principles
- Recent Professors
- Ivas L.
- Recent Semesters
- Fall 2026
- Class Size
- Not published
- Difficulty
- 6.8Demandingout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 21
- Transfers To
- CSU
- Description
- This course provides an introduction to retailing concepts and strategies used by contemporary merchandisers. Special attention will be given to the theory and practice involved in such merchandising activities as sales transactions, customer services, types of merchandising institutions, store operation and policies, store layout and fixtures, advertising, and display.