BUS 20 - Principles of Marketing
- Recent Professors
- Kelly Marcella A., Nalepa L. L., Oliveri J. S., Alexander J. S.
- Recent Semesters
- Fall 2026, Summer 2026
- Class Size
- Not published
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 20
- Transfers To
- CSU
- Description
- Principles of Marketing examines the organization’s functions for creating, communicating, and delivering value to customers. The course also examines the role and importance of marketing in the firm and other organizations. Topics include marketing plans & strategies, digital marketing, marketing research, market segmentation, distribution, pricing, promotion, marketing ethics and product development.
- Usually Held
- Mon Wed 12:45pm–2:05pm, Wed 5:45pm–8:50pm