TransfermaticMKT at Santa Barbara City College

    MKT 225 - Strategic Positioning in Global Tourism

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    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Explores current strategies leveraged by physical and digital based tourism companies. Examines the impact of various strategies in a global customer driven economic space. Topics covered include S.W.O.T. analysis, customer relationship management, innovative tourism strategies, experiential tourism and sustainable tourism.