TransfermaticMKT at Santa Barbara City College

    MKT 223 - Digital Destination Marketing

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Examines the specific role of digital marketing in a global customer driven economic space. Topics covered include general marketing communication concepts, social media marketing, e-commerce, and consumer selling strategies. Special topics include digitization practices for the tourism industry and maximizing customer relationships.