MKT 221 - Tourism and Hospitality Marketing
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 3
- Transfers To
- CSU
- Description
- Examines the field of marketing in the global tourism and hospitality industries. Provides students with a broad understanding of planing, organizing, leading and implementing marketing strategies. Topics covered include examination of tourism management and marketing concepts involving strategic planning, decision making, organizational planning, social responsibility and diversity in a global marketplace.