MKT 215 - Segmentation and Target Marketing
- Recent Professors
- Shelby Arthur, Jeff Arthur
- Recent Semesters
- Fall 2026, Fall 2025, Fall 2024, Fall 2023, Spring 2023
- Class Size
- 35 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKT 215
- Transfers To
- CSU
- Description
- Demographics and target marketing are the fundamental concepts by which all ideas begin their developmental process on there way to market launch. Understanding the components of demographics, psychographics, geographics, and benefit segmentation have, through technology, allowed all size target markets to potentially be served and profitability to be achievable.
- Usually Held
- Thu 6:00pm–9:00pm, Thu 6:00pm–9:05pm