MKT 164 - Online and Mobile Marketing

Recent Professors: Miguel Vences, Susan Block, Michael Gallegos, Rob Brown
Recent Semesters: Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
Class Size: 24–35 students
Credits: 3
Fall 2026 Sections: View Fall 2026 sections of MKT 164
Transfers To: CSU
Description: Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.
Usually Held: Mon Wed 8:30am–9:50am, Fri 10:15am–11:45am, Fri 10:15am–11:40am, Mon Tue Wed Thu 12:50pm–2:10pm