Transfers ToCSUDescriptionExamines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.Usually HeldFri 8:30am–10:00am, Fri 10:15am–11:45am, Mon 5:30pm–8:30pm, Fri 10:15am–11:40am 